Friday, May 25, 2012


 If you think of your Faire layout as a Christmas Tree, your graphic and signage are the ornaments you hang around it each year. While craft booths and stages will fill out the body of your event, the hanging signs and graphics will set the mood and help your guests navigate through your event. Signs, whether painted on canvas or plywood, are a growing investment in the look and feel of your Faire as it grows bigger each year. Signs are easy enough to store during the off-season, and easy to hang and remove before and after the event. The more rustic your signs the better, and the hand painted variety will do much more to transport your guests then anything printed at Kinkos. The 21st century offers us the tempting possibility that we could design our signage in the computer and just blow it up, the drawback is that this frequently is exactly what it will look like. Giant glossy banner do little to transport guests into the 16th century and will ultimately erode the illusion you are trying to achieve with all of your other efforts. It is much better to invest in a few hand-painted, beautiful signs each year and slowly add to your collection, then to cover your event with the equivalent of Budweiser banners.

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