Saturday, May 12, 2012
CLUSTER RATHER THAN SPREAD OUT
MEETING the EXPECTATIONS of YOUR GUEST
Whether your audience plans to drink beer and eat a turkey leg, or come completely dressed in period clothing, all of your guests have come here to PLAY. Your job as the promoter or a participant is to bring the event up to the level of the expectations of that audience. Now, there is every possibility that your customers wouldn’t know a Celt from a Roman, or believe that King Arthur and Queen Elizabeth were contemporaries, and that shouldn’t matter. Your job is to know these things and bring that knowledge to them, though the way you dress, speak, behave, and build your booth. Your guests may have never heard of the Spanish Armada, but having it talked about among participants like it was local news will put your audience right in the middle of history. We aren’t forcing history on our audience; we are subtly bathing them in it. Where we fail is when we go to all the trouble to wear the correct clothing, speak the correct dialect, and do it in sight of the guest’s parked cars.