Thursday, June 14, 2012



Why should I go through all the trouble?

This is a good question. If you are used to doing conventional crafts fairs, it can be hard to imagine the reason for the additional expense of building a themed booth specifically to sell the same products at a Renaissance Faire. Unlike a contemporary fair, Renaissance Faires are a theatrical experience as well as a craft event. The success or failure of the overall theme of the event is largely due to the collective efforts of its many participants. The entire theme of any specific area can be enhanced or destroyed by the appearance of a single booth.

Many visitors to European cities comment on just how “clean” they look. A lot of this is due to the collective efforts of its inhabitants and an understanding that each is responsible for the appearance and upkeep of their individual homes and businesses. This is not only because it reflects on their property, but also on the overall appearance of the entire community. The same is true of a successful Faire. The experience of your guests is greatly enhanced by the appearance of the Faire and the individual dedication of each booth owner to do the very best job they can.

“Buy a piece of the magic”

Renaissance Faires are unique in that their guests often purchase products as a way to take some of the magic of the Faire home with them. Faire guests shop with an eye to accessories their costumes and their lives with the items the purchase at the event. I have often encountered guests and participants that save up for years for a cape, sword, or costume element that they have had their eye on. They do this because the act of buying something actually enhances their experience of the Faire. It is not a mistake that theme park designers place merchandise shops at the exit of many of their attractions. Having just come off a themed ride makes you want to take some of that experience home with you. At a Renaissance Faire the entire event IS that ride, and purchasing some of that is just a natural extension of that experience. So you see, the more your booth supports the illusion of a Renaissance village, the more sales it may generate, purely because your products help your customers live that illusion when at the event or when they return home.

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