Tuesday, June 19, 2012

Chapter Seven



When deciding to build a venue for selling your wares, you need to decide what environment will best present your work. The decision to sell from a booth or a cart may be purely budget driven, as booth spaces are customarily “higher rent” then a cart, but ultimately it comes down to what best serves your product. A jeweler might be able to happily present their work from a tiny Gypsy style wagon, or they may prefer the ability to “set the scene” by creating a larger “living room” environment that draws customers in to explore their glassed displays.

In this Chapter we explore the various ways you can display your products, and some of the  best practices to help integrate your booth or cart into the larger Story of the Faire. How elaborate your booth, or how committed your are both financially and energy wise to the ultimate “look” of your environment is up to you. Keep in mind that the more your booth or cart supports the larger theme, and the more it stands out from your neighbors, the better your chances of drawing customers, encouraging return visits, and the higher your potential of making a sale.


Crafts & Food That 
Supports the Period

A lot of effort goes into insuring that crafts people create products that help support the period a Faire is set in, it should be stressed that the food that is sold has an equally important role in supporting the larger Faire experience. As we discussed earlier, certain craft purchases can become a tradition and an integral part of a yearly visit to the Faire. The same is true of the food. Having that annual turkey leg, or the meat pasty that they can only get a the Faire is often reason enough to go each season. Food vendors have the unique opportunity to offer tastes and smells that are not easy to come by during the rest of the year. Although not every customer will have an adventurous pallet, you owe it to them to be able to experience the Faire with their tongue as well as their eyes. Sometimes more common foods can be made period with a slight twist. Why serve cherry pie when you can offer “The Queen’s Cherry Tarts”?

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