CREATIVE MERCHANDISE DISPLAYS

There are practical considerations to make when creating a display for your work. Potters need sturdy shelves, expensive jewelry needs to be in a case, and fine breakables should be out of the easy reach of children. Displays also need to be something that can be easily broken down and carted home after a Faire has ended. All this being true, there is an opportunity to think outside of the conventional crafts fair display when presenting your work at a Renaissance Faire. Using organic elements like twigs and branches can create unconventional but attractive displays. Without wanting to over power your work, think of it like a flower arrangement, where your product represents each bloom. Find ways to tell the story of how your art is made. A metalworker could display a few items on an anvil, or surrounded by blacksmithing tools. A woodworker could cover the floor of his booth with wood shavings, and weaver could display baskets filled with wool in all stages from sheep to yarn. Anything you can do to your environment that speaks to the process taken to create your products will better help your customers relate to what they are looking at and eventually purchasing.

It must be added that the original Renaissance Pleasure Faire was based with the goal to recreate history, and their early booths demonstrated how their wares were crafted. It is worth considering including a work area within your booth that would allow you to work on building more merchandise for your shop. This allows your customers to better understand the workmanship that goes into each piece, creating additional interest and entertainment, and a way to keep you busy during the Faire. One thing you can do that Walmart never can is demonstrate the love and attention that goes into everything you make.

Food merchants have a harder time displaying their products, purely because the health department frowns on the presenting of uncovered food. With this in mind, food vendors have an opportunity to suggest how the food is being made. Although just behind the plywood wall and screen a booth worker may be stirring a stainless steel pot over a gas burners, but this shouldn’t stop the owner from displaying an oversized cast iron pot in a large brick hearth with the menu items painted on its side. Also creating banners and signs that depict period people eating your food, for example Henry the Eights holding a turkey leg, or a court jester juggling meat pasties is a way to suggest to the public that to eat your food is to consume a bit of history itself. The reality of running a food booth is that the experience in the kitchen is very different then that on the street, but that shouldn’t stop you from telling a story, one that takes its audience deeper into the role playing that drew them to the Faire in the first place.

Chapter Nine

BUILDING A CART

If you like, you could always consider foregoing a traditional booth and create a cart. This is especially good if you have small items, or your larger booth has smaller products you can also sell in a satellite location. The biggest advantage to a cart is not only the smaller booth fees, but you are mobile and can rationalize moving if your first location isn’t working for you. Carts can pepper a Faire and have the advantage of being out in front of your customers and not tucked in a corner somewhere with little hope of moving. Some carts are even mobile enough to move constantly, always going where the people are.

This is very nice if you wish to park yourself at the exit when the Faire is ending, or near the stage when a big scheduled event is imminent. Carts can come in all sizes and even include places for you to sit within them. The following sketches* will give you some ideas of what a cart might be, and maybe inspire you to dream up something unique to you and your products.

* Work in progress, sketches coming.

FAKE FACADE

This example suggests that the shop building is actually behind the booth. The structure is half the size of an all timber booth and creates a sort of stall window effect. In this case the booth is purely to act as shelter for the craftspeople, shading them with an extended patchwork awning. The counter is also timber and could include a leather-covered surface. A shield shaped tavern sign finishes off the design with graphics that could suggest the crafting guild or products being sold at this particular shop.

FAUX THATCH

As discussed before, thatching is a very effective roof material, but a challenge to get right. In this example the walls are very sturdy looking and include a fake brick base. If done well, this design could look as close as possible to a real permanent Elizabethan building. Curved supports are added for detail and curved brackets help brace the roof in each of the corners of the counter window. This is a very nice look that will be the envy of your fellow participants.

ASYMMETRY

Asymmetric:
Not identical on both sides of a central line; unsymmetrical; lacking symmetry

All of the examples so far have been very symmetrical, mainly to show various material options. Asymmetry will always make your booth appear unique and stand out. In this example a square booth is made more interesting by extending the roof to create an addition and surrounding it with a railing. This booth also elevates the floor and is especially good if you need to elevate your customer’s feet, for trying on boots for example, or giving them a surface to lay on for a massage.

BUILDING AROUND A LOCK BOX

For some, extra security is a must. One method is to start with a very sturdy, lock-able structure and clad the exterior with period details. This is also good if you are able to keep this structure on-site when the Faire is not running. The base box is weatherproof; include a watertight roof membrane, pad lock door, and interior locking shutters. In the second image you see this same box with its themeing applied to it. These can remain year round, or be stored inside between Faires.  A peak is added to the flat room and boards are placed around the base to hide the concrete supports. The old Northern California site frequently flooded during the winter months, so concrete piling were a must, but your site might not need such details. Also check with regional building codes to make sure you are not violating any rules, or making sure it is understood that your structure is a non-permanent shed. Each area will be different so it pays to double check.

STURDY BOX CONSTRUCTION

If you are lucky enough to be able to leave a booth up during the off-season, or can cart in heavier lumber, this sturdy box construction suggest a rustic quality without attempting to fake the look of timber or wattle and daub. Tall center poles act as a support for a very large banner, which acts as an embroidered graphic or shop sign.